Switzerland is a developed and very rich country, a real paradise for polyglots. In this country, people speak five languages - German, French, Italian, Romansh and English. Switzerland is known for its high living standards and good stable economy. It is believed that it is almost impossible to enter Switzerland without huge investments, but this is a myth - hundreds of people from all over the world go to this European country for higher education.
Switzerland has been actively inviting future specialists in the field of media and public relations for some time now for undergraduate and graduate studies, because the media is the best way to disseminate information in society. In the modern world, the media have become the most important stage for the development and establishment of external contacts. In addition, it is believed that the media is an irreplaceable market. Switzerland recognizes the importance of the above specialties and offers interesting study programs in these areas. Basically, the courses are aimed at training specialists in the field of modern advertising and public relations, starting from the peculiarities of the development and implementation of advertising campaigns. Interactions with advertisers, media advertising policies, and campaign design and planning are also taken into account.
You can study media and public relations at the most popular university in Switzerland: International University in Geneva.
International University in Geneva
An international university in Geneva that specializes in teaching business, preparing students for careers in marketing, finance and management.
The university has programs in the following areas:
- Business administration, business, marketing
- Communications, media, international relations
- Finance
- Luxury marketing.
According to the International Herald Tribune and the New York Times, International University Geneva is the most international university in Switzerland. Regularly, the university is included in the list of TOP-10 specialized schools in Europe.
IUG alumni work in banking, hotels, pharmaceutical and healthcare industries, and international organizations. Many are running family businesses.
After graduation, you can work as:
- Advertising agent, journalist, brand manager, digital strategist
- GR manager, SMM manager, PR manager
- TV presenter, journalist, international journalist
- Publisher.
Training is conducted in English. IUG alumni pursue careers in the UN and nongovernmental organizations (WHO, WMO, WEF), international banks (Barclays Bank, Union Bancaire Privée, Merrill Lynch) and multinational corporations (Novartis, Procter & Gamble, Nestlé). Many people start their own businesses.
The university is located in a modern building near the airport, the UN office and other international organizations. The campus has educational and administrative buildings, a library, a student center, a computer center and a cafeteria.
Notable alumni include:
- Nguyen Thanh Phuong
- Philip Ghanem
- Christa Baumane
- Joseph Studer.
