Fashion blogs are a popular niche in today's media space. It is a very competitive field, because it is important not only to become, but also to remain a truly successful fashion blogger. If you do it right, it can be the perfect way to show creativity in fashion, inspire those around you with your looks, your ability to dress - and make money from it!
Becoming a fashion blogger is not easy: it requires a unique perspective on fashion and the world around you, high-quality web design, content that resonates with readers, powerful marketing to promote and increase your brand awareness.
The most important thing is to find a niche
Today's media market is filled with fashion blogs, so the key to creating a successful fashion blog is to figure out what sets you apart from everyone else. Before you spend time, effort and money on your own project, answer the following questions:
- What is the purpose of my blog, how is it different from everyone else? What will help you recover from the competition?
- What is my target audience? Once you decide what kind of blog you have, you need to figure out who your ideal reader is. To narrow down your target market, create a detailed customer profile, ask yourself questions: where do my readers live, what are their hobbies, how old are they?
- Who are my competitors? See if the blog you want to create looks like one of the existing ones. If it's aimed at the same readers as you, consider - can you do what your competitors are already doing, but better?
Come up with an attractive name
The name is probably the hardest part of creating a blog. Take your time, choose a name that really defines you and your niche. The name should be easy to remember, original, and easy to find.
What to consider when choosing a name:
- Think about what is your audience? Is it about fashion or casual wear?
- What is the purpose of the resource, what kind of readers do you want to attract?
- Use trendy words.
- Any personal project is more than just an information platform: it always speaks about you. Think about what you can use for your personal name: your name, favorite color, where you live, appearance, biography (examples: Aleali May, Girl with Curves, Atlantic Pacific, What My Boyfriend Wore).
- Make sure your blog name and domain are available before you invest in a name you find.
Blog site
There are many platforms for blogging: Instagram, YouTube, other social media. You can go the other way and create your own website: there are now handy design tools to get you started on your own project with a minimal investment, such as WordPress. The most successful projects run in parallel on multiple sites. For example, an Instagram blog with daily short notes and videos in stories + a site with a long read and lots of photos. Someone needs a platform for webinars, the ability to fill out forms on the site - over time you will understand which platform to make the main and which additional. In the beginning, let's focus on one of the options. Today, the fashion industry prefers Instagram.
In order to take high-resolution photos, it's important to invest in a DSLR camera-they make fashion blogs so appealing. The visuals of the fashion public are an integral part of blogging.
If you're not a web designer or SEO optimizer, you'll need them over time: experts can help you come up with a simple design that makes it easy for readers to explore the blog, find content and help promote issues.
Goals and objectives of the blog
Planning and setting goals is the foundation of any successful blog. Set realistic goals for post frequency, set a schedule and stick to it - subscribers love regular posts and stability. To streamline your work, there are special apps that allow you to pre-create a content plan, set a time to publish posts and stories. This approach helps you stay punctual, think through texts in advance, and distribute visual material with the overall concept in mind.
What to write about on a fashion blog
What types of publications appeal to readers of the fashion public:
- Celebrity stories are always a hot topic, and many people look to them for style inspiration. Try taking advantage of this: offer ideas for creating stylish sets based on celebrity images, break down their outfits at awards and events, make your own "top" and "top" sheets - and collect comments!
- Make your posts accessible: inspire people with your outfits, but make sure they're accessible and easy to assemble so readers feel like they can wear something similar. Write relevant posts that resonate with readers.
- Don't let your blog become one big advertisement: ads and articles are good, but if there are too many, you'll lose subscribers. Be choosy about what you advertise - make sure you've tested the product, made sure it's of good quality.
- Blogging - this is first of all communication, so develop contacts with other bloggers, communicate with your audience. A loyal audience will gradually begin to communicate with you as a friend, you will get support and credit. This work requires a lot of dedication, but gives a lot in return.
- Pay attention to video content: quality photos are the basis of a fashionable audience, but videos are no less popular. Backstage videos gather a lot of views - they allow you to get closer to the people behind the picture.
- Post funny videos or posts: if you enjoy your own work, readers will feel it and enjoy it.
- Make sure your content is 100% original.
- Use fashion slang: style, street fashion, fashionista, influence.
Where to learn blogging
Marangoni Institute London
Istituto Marangoni is more than just a famous and prestigious fashion school: the word "legendary" is often used to refer to it, and this is no exaggeration. Istituto Marangoni is one of the most popular specialized schools in the world: the number of its famous and successful graduates, who have made amazing careers, is high, and the quality of education is highly appreciated by students around the world. One of the Marangoni Institute's campuses is in London, often referred to as the fashion capital and, in recent decades, the capital of street fashion.
The London branch offers 2 courses suitable for future fashion bloggers.
Basic Basic Courses + Pathway Program (2 + 1 week)
Students are learning:
- Templates: basic and advanced
- Children's Clothing Design
- Apparel Design: lingerie and underwear
- Fashion Design: Knitwear
- Fashion Design: Wedding Fashion
- Creating a Fashion Image: Style for Events
- Creating a Fashionable Image: Business and Event Style
- Interior design: creating a boutique hotel.
Cost with double occupancy from £4,600.
Academic semester
The course lasts 16 weeks and is conducted in English. Areas of Education Offered:
- Fashion & Design
- Womenswear Design
- Fashion Business
- Jobs for Buyers: Purchasing, Logistics
- Communications, Media, Fashion Media
- Creative Management
- Visual Merchandising.
The tuition fee is £5,900, in addition, each international student pays an entry fee of £3,600.
Instituto Marangoni Milano
The Marangoni Institute in Milan (Istituto Marangoni Milano) is the oldest and most famous school of design with a worldwide reputation. Especially famous is the Milan campus, located in the fashion capital of the world - it is the leading university for designers, fashion designers, creators of new brands.
One-year courses
Professional education with English and Italian language studies is an excellent opportunity to quickly improve your skills, prepare for longer educational programs, and gain additional skills. Students can earn a diploma in the following areas: Fashion School:
- Fashion and Design: Intensive
- Fashion, style and photography: intensive
- Fashion business, marketing: intensive
- Promotion, advertising and PR, communication: intensive
- Accessory Design: intensive
Course fees from 22,360 €. In addition, each international student pays an admission fee of 4,000 €.
Basic courses (basic courses) + Pathway program (2 + 2 weeks) = 5,100 €, topic "Blogs in the Fashion World".
Dulwich College
Dulwich College is an elite private school in central London with a 380-year reputation for offering excellent academic preparation for entry to the most prestigious universities in England and Europe. The 70 acres of well-maintained grounds include athletic fields, terraces, a private farm, and places to work and relax in comfort. The summer camp offers an English + activity program for 12-17 years old. This versatile summer combined course is ideal for active, independent students.
The core English program (general English, 15 lessons per week) is combined with additional lessons on topics such as:
- Journalism, Blogging
- Photography (mostly digital)
- Cooking
- Art
- Crafts and more.
You can change classes every day, getting the opportunity to realize your talents and abilities under the guidance of professional instructors and learn new skills in different areas.
The cost of the course from 3000 pounds / 2 weeks.
Fashion Blogger - Success Stories
Popular fashion columnist Daly, like many others, began writing her blog without leaving a full-time job in an office-it was simply an opportunity for her to express herself creatively. With her rapid growth in subscribers, she began hosting online webinars, teaching women from all over the world - Abu Dhabi, Poland, France, the United Kingdom, New Zealand - the basics of style. In 2014, she switched completely to blogging and began publishing e-books, and in 2015 she opened her own consulting agency. Public's main message is that anyone can look stylish. Daly teaches women how to create a functional closet in her online courses, which ultimately makes them more confident.
An example of a successful domestic fashion blog is Tatiana Timofeeva's Shoppingschool website and Instagram account: both sites are devoted to fashion reviews, and the author runs style courses. The main idea of this blog is the desire to help women feel free and attractive, using fashion trends, skills to create a comfortable, practical, relevant closet. Tatiana Timofeeva is a columnist for Harpers Bazaar, Glamour, CosmoShopping, and Grazia.
