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2021-08-24 15:12:19

Studying Advertising, PR and Communications in Italy

Studying Advertising, PR and Communications in Italy

Higher education in Italy is a real dream of many students. Universities in Italy create good conditions for students and are considered one of the best in Europe, while humanitarian areas are one of the strongest in the country. 


Study of PR, advertising and communications in Italy: top 5 programs

Universities in Italy are ideal for studuing communications: here you will find a wide range of programs in English lasting from one year for masters and from three years for bachelors. Quite popular are interdisciplinary programs that allow to study several subject areas in depth, for example, communication and pedagogy, PR and marketing, advertising and sociology. We offer you to get acquainted with five popular programs in the field of communications in Italy:

  1. Corporate Communications at IULM University Milan. The Bachelor's program in Corporate Communications and Public Relations is one of the best destinations for international students. It was at IULM that the first PR program was developed in Italy back in 1992, and today the programs in the field of corporate media have the highest competition in the country. During the three years of study, students learn communication strategies, ways to strengthen the company's reputation, cooperation with the media and opinion leaders. The program is practical in nature and is aimed at successful employment of graduates.  You can study the program at IULM University Milan in English or Italian.
  2. Communications at the American university John Cabot University. The American University in the heart of Rome offers a variety of programs and courses for future PR specialists: bachelor's, master's courses, diploma and certificate programs. The most popular areas for students are: "International Communications", "Critical Media", "Media and Culture", "Digital Journalism", "Digital Media Arts".  All courses are held in English, the university actively attracts students from all over the world.
  3. Marketing and Communications in Bologna Business School. The top educational institution is located in Bologna - in one of the best cities in Italy for educational tourism. During the training, students will gain the practical skills necessary for successful employment after graduation. The Master's programme in Marketing and Communications at the Bologna Business School lasts one year, the language of instruction is English, the cost of the course is 14,800 euros.
  4. Communication Strategies at the University of Padua. It is not just a prestigious university in Italy, but also one of the oldest in Europe: the university began educational activities in 1222. For such a long history, the university has released a galaxy of outstanding personalities - philologists, journalists, artists and politicians.
  5. Design, Multimedia and Visual Communications at Sapienza University of Rome. We recommend that you take a closer look at this interdisciplinary program at a top university. The duration of the course is two years, the language of instruction is English. Over two years, students acquire valuable practical skills necessary for the work of a specialist in the field of multimedia and design. The program includes such subjects as multimedia, interactive design, kinetic graphics, communications.

Study in Italy: features of programs in communications and PR

Universities offer a wide range of programs in the field of communications in Italian and English: bachelor's, master's degree, PhD programs, certificate courses.

Students study up-to-date information on the specialty - programs are carefully developed with the involvement of practitioners and are constantly updated taking into account the needs of the labor market.  Students receive a powerful incentive for professional development and acquire valuable professional connections - for this, universities include many practical classes in internship programs.

Students study the following subject areas:

  • Corporate Policy
  • Marketing
  • Public Relations
  • Corporate Strategies
  • Control strategy
  • Organization of production
  • Brand Management
  • Journalism
  • Internet Marketing and Communications
  • Social Media & Analytics
  • SMM.

In most universities, the beginning of the academic year falls on October or November, students are waiting for intensive training, a lot of theoretical material and three sessions a year. Each class plan is made individually, including the exam schedule. The gradation of scientific degrees in Italy corresponds to the international one, but the names of the degrees have been preserved national:

  • Laurea (Bachelor's Degree)
  • Laurea Magistrale (Master's degree)
  • Dottorato di Ricerca (doctorate).

Many universities in Italy require Russian students to unlearn 1-2 courses in Russian universities, but not all - we recommend that you carefully study the requirements for applicants on the official websites of universities. In private institutions it is enough to provide a school certificate, an IELTS certificate of more than 5.5., a motivation letter and pass an interview.

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Egor Eremeev
Current material has been prepared by Egor Eremeev
Education: Westminster University (Business & Management), London.
Egor studied and lived in the UK for 8 years and graduated from the university of Westminster. He is currently the co-founder and the director of business development at Smapse Education and personally visits foreign schools and universities, interviews students studying in those institutions.
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