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Studying Advertising, PR and Communications in the UK


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Studying Advertising, PR and Communications in the UK


The study of advertising, PR and communications in the UK is offered by the country's leading universities. Bachelor's and Master's programs open up the opportunity for foreign students to get a profession in demand, find a high-paying job in the international labor market. Programs with the study of advertising and PR prepare for a successful career in marketing communications, public relations, explore the driving forces, industry dynamics, cover the key elements of modern theory and practice. Studying in the UK means you will find yourself in one of the world's most important advertising, communications, public relations hubs with many opportunities to gain industry experience. Students have the opportunity to obtain accreditation from professional bodies such as the Chartered Institute of Marketing.

You will explore techniques and approaches that will help you balance stakeholder demands, produce clear, consistent results, the ability to specialize in areas of your interest, learn copywriting, brand management, media relations, and more.

Content of programs with the study of advertising, PR and communications

The training will provide the skills and knowledge to start a career in advertising, PR. Work-related learning is integrated into the course and ensures that all students explore the modern marketing industry, covering key aspects of the industry.

Marketing professionals develop versatile skills, gaining the opportunity to specialize in areas that interest you, such as social media PR, digital marketing.

What skills are shaped by advertising, PR and communications programs in the UK?

  • The role of technology in creative industries is growing - careers in marketing, advertising, PR requires graduates to have digital skills, confidence that products and services will be attractive to the target audience. For example, some PR companies specialize in niche technology areas, so promoting yourself as someone who understands how technology works, the rapidly evolving nature of the technology industry, you will be preferred over those who rely on other skills.
  • Key skills are the ability to conduct research, expand knowledge about a client's products or services, keep abreast of the latest market trends, competition, technology, and customer wishes. Preliminary research will ensure that UK graduates with advertising, PR and communications studies can meet customer needs and speak confidently and easily with journalists / analysts about your subject matter.
  • The ability to create your own professional network is not just a useful "soft" skill, it is a critical skill for success in PR. The ability to build relationships by expressing confidence and charisma will complement your oral and written communication skills and make you an excellent public relations representative. The saturated PR market in the UK will make internships here a successful career start.
  • Under high PR pressure, working on several projects at the same time will become part of professional life. This means working with several clients with different needs and deadlines. Professionals who do well, will enjoy working in such a dynamic environment, will love the energy of PR.
  • Attention to detail is essential to a successful and long-term career in PR. The PR's ability to tell the stories of their clients in a fast-paced, ever-evolving media requires precision and attention to detail. When constantly reviewing, editing written content for clients, it is extremely important to ensure flawless proofreading, because even the smallest mistake can be the difference between the success or failure of a campaign.
  • The media landscape is constantly changing: people are consuming media through apps, social media more than ever, clickbait as the message style is becoming normal. As a PR person, you have to be flexible, adapt to change - and UK universities will offer programs that respond quickly to changes in digital media.
  • PR managers need to be able to think on their feet. Nowadays it is rare to meet face to face with journalists, buyers, media, so quick strategic thinking will help you understand the client's brand, make a presentation, hold events, campaigns.
  • The growing popularity of social networks in recent years has become one of the main catalysts for changes in the PR and media industry. Twitter, Facebook not only changed the way we use media, but also turned content preparation upside down. Public relations professionals are now creating social media content as a key element of a client's campaign. An important feature of social networks is the ability to measure the reach of a campaign, overall effectiveness when using social channels. Even using LinkedIn to communicate with clients, editors and media buyers is more prevalent now than ever before! Experience in social media will help you gain a worthy place in the industry.
  • Honed writing skills are extremely important for a public relations professional. If you cannot organize your thoughts on the page, it will be very difficult for you to communicate with clients, colleagues. The more styles you can use, the better.
  • Presentation skills, oral presentations, communication skills are key points for managers planning to describe, explain creative ideas to clients, buyers, journalists who expect a professional presentation of information.

Marketing career options

Elements of marketing, advertising, PR exist in most businesses, in all sectors of the world economy, including the UK economy. Employees help customers connect with their audience by promoting brands, products, messaging, using a range of methods. Marketing is a general process, and advertising and PR are its separate components.

Graduates of programs with the study of marketing, advertising, PR work in such industries as:

  • Account management, customer support
  • Advertising
  • Affiliate Marketing
  • Brand management
  • Campaign metrics, research
  • Communication and public relations (PR)
  • Content marketing
  • Copywriting
  • Database management, analysis
  • Direct Marketing
  • Display advertising
  • Distribution
  • Advertising mailing
  • Event management
  • Market research
  • Media planning
  • Mobile Marketing
  • Sales promotion
  • Sales strategy
  • Search Engine Marketing (SEM, PPC)
  • Search Engine Optimization (SEO)
  • Social media
  • Web design, development.

Graduates are divided into those who work in the organization and those who work in the agency, just under a quarter of marketing professionals work as freelancers.

Traditionally, most of the jobs in this area in the UK labor market are located in London , although there is also MediaCityUK in Salford, which hosts the BBC, ITV, and many specialized agencies. Northwest is a major regional creative center for marketers.

Who are the main employers for graduates?

Companies offering marketing, PR, communications graduate programs in the UK include:

  • Centrica
  • Diageo
  • EE
  • GSK UK
  • L'Oréal
  • Morrisons
  • Nestlé
  • P&G
  • Sky
  • Unilever.

Notable UK digital marketing, advertising, communications agencies:

  • adam & eveDDB
  • AMV BBDO
  • Bd network
  • Leo burnett
  • Mother
  • Publicis Worldwide UK
  • Saatchi & Saatchi
  • VCCP
  • WCRS
  • We Are Social.

Well-known PR consulting agencies:

  • BCW
  • Brunswick Group
  • Chime
  • Edelman
  • Finsbury
  • FleishmanHillard Fishburn
  • Freuds
  • FTI Consulting
  • Grayling
  • Hill + Knowlton Strategies (H + K)
  • LEWIS
  • MHP
  • MSLGROUP UK.

Global names in marketing research:

  • B2B International
  • Growth from Knowledge (GfK)
  • Ipsos MORI
  • Kantar millward brown
  • Mintel
  • TNS.

Top Universities for Advertising, PR and Communication Studies

  • INTO City Uni of London, Glasgow Caledonian, Manchester Metropolitan, The University of Manchester, Newcastle University, Newcastle University London, Queen's Uni Belfast, University of East Anglia, University of Exeter, University of Gloucestershire, University of Stirling, London, Manchester
  • London South Bank Uni
  • Oncampus - Coventry, Reading, Goldsmiths, University of Hull, Queen's Mary Uni
  • Oxf Int - De Montfort Uni, Greenwich, Bangor
  • CEG Goldsmiths University, Birkbeck, Royal Holloway, Queen Mar, Royal Veterinary College, Coventry University, Sunderland, University of Hull
  • NAVITAS Birmingham City University (BCUIC), Edinburgh Napier University (EIC), Plymouth University International College (PUIC), University of Northampton International College (UNIC)
  • Study Group Coventry University London, Durham University, Kingston University London, University of Lincoln, University of Surrey, University of Sheffield, Strathclyde University, University of Huddersfield, Bellerbys College
  • Richmond University London
  • Regents University London GALILEO
  • Northampton
  • Canterbury Christ Church University
  • LSBU
  • Greenwich.
Current material has been prepared by Egor Eremeev
Education: Kuban State University, Russia (World Economics); Westminster University (Business & Management), London.
Egor studied and lived in the UK for 8 years and graduated from the university of Westminster. He is currently the co-founder and the director of business development at Smapse Education and personally visits foreign schools and universities, interviews students studying in those institutions.
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