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Advertising and PR in the USA for foreign students


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The rapid growth in the development of such business areas as PR, media, advertising, public relations and marketing has its origins in the United States. Due to experience, innovative ideas and their implementation in real projects, it can be concluded that the best education in these popular areas can be obtained in America. American universities often occupy leading positions in world rankings, and in this article we will talk about the specifics of education in the field of advertising and PR, as well as compile a list of the most popular educational institutions.

The versatility and wide area of application of the acquired knowledge allows students who graduated from the university to apply their knowledge and experience in a variety of areas:

  • Advertising management
  • Marketing
  • PR
  • Branding
  • Media law
  • Internet specialties
  • Internet design.

Graduates of such faculties build successful careers in popular publishing houses, TV companies, radio stations and in private business structures of completely different directions.

Benefits of Studying in America

Flexibility in the selection of subjects

When entering a college or university, an applicant independently chooses subjects for study (almost a third of them are the student's choice). Thus, by studying only areas that are interesting for themselves, the student saves time and develops soft skills. For example, by choosing to study the main direction of PR, you can choose rhetoric and design as additional profiles. The prospect of such a choice is obvious - the graduate will be able to communicate more easily with future colleagues in different fields and apply the knowledge gained in real projects.

Practice opportunities

The educational system of most US universities is aimed at the comprehensive personal development of students and full immersion in the studied area. Combining study and real practical activity (after a year of study), by the time they graduate from a university or college, graduates become full-fledged specialists ready to work. In America, there is an Optional Practical Training (OPT) professional internship program, which allows you to get a contract in the received specialty for 1-3 years.

Strong academic base

Lectures are delivered by eminent advertising experts, practitioners, media personalities and top professors. The training format involves conducting a dialogue with the teacher (and not just notes and recording lectures), which contributes to active inclusion in the educational process and faster assimilation of information.

The versatility of student life

Talented and ambitious young people from all over the world go to the USA to study. American student campuses are famous for their sports clubs, communities of interest and various fraternities. Such a multinational and diverse cultural environment helps students broaden their horizons, make friends and develop comprehensively. And the specificity of such a creative sphere as PR and marketing contributes even more to self-expression and implementation of creative ideas in extracurricular activities.

Personal development

Studying in the USA, away from family and familiar environment, maximizes the student's degree of responsibility for his life and career, allows him to assess opportunities and make important decisions. High demands and general study load develop hard work and dedication.

Returning to the actual topic of studying marketing and advertising, we note that today absolutely any company actively uses PR and promotion tools. Television, outdoor advertising, radio, Internet, media space - applying knowledge and building a successful career in this area will be the most promising direction.

We propose to study the list of top US educational institutions and make an informed right choice.

  • NYFA
  • Saint Leo University
  • INTO Oregon State
  • INTO Washington State
  • INTO St. Louis
  • INTO Illinois State
  • INTO Marshal
  • INTO Suffolk
  • INTO Drew
  • INTO George Mason
  • INTO Univ. of South Florida
  • INTO The University of Alabama
  • INTO Colorado State
  • Kaplan - Northeastern University
  • Pace
  • Florida Atlantic University
  • Navitas - University of New Hampshire
  • The University of Tampa
  • Southern Connecticut State University
  • NAVITAS Umass Boston
  • CEG OnCampus Whellok College
  • CEG ONCAMPUS Texas at University of North Texas
  • SHORELIGHT AUBURN University
  • SHORELIGHT Louisiana State University
  • SHORELIGHT University of Central Florida
  • STUDY GROUP Long Island University Brooklyn
  • STUDY GROUP Texas A&M University
  • STUDY GROUP Widener University
  • SHORELIGHT University of Illinois
  • SHORELIGHT The University of South Carolina
  • STUDY GROUP Long Island University Post
  • California State University Dominguez Hills.
Current material has been prepared by Egor Eremeev
Education: Kuban State University, Russia (World Economics); Westminster University (Business & Management).
Egor studied and lived in the UK for 8 years and graduated from the university of Westminster. He is currently the co-founder and the director of business development at Smapse Education and personally visits foreign schools and universities, interviews students studying in those institutions.
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