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2021-05-28 00:01:50

TOP Universities in Wales for Marketing and Marketing Analytics

TOP Universities in Wales for Marketing and Marketing Analytics

The study of marketing and marketing analytics in Wales is offered by the TOP British universities for foreign students. Bangor University, University of South Wales, Swansea University and other well-known universities allow you to get a degree in marketing, develop skills and knowledge about key strategic and operational aspects of marketing, study the external marketing environment.

Strategic and operational aspects of marketing include developing marketing strategies, managing the marketing function, positioning it in relation to other key business functions, advertising, branding, customer relationship management, information technology and email marketing.

The external marketing environment encompasses behavior, consumer psychology, marketing communications, public relations, market research. Marketing programs provide coverage of a wide range of business and management subjects, developing an understanding of the work of organizations, their management, the changing external environment in which they operate.

Content of Marketing Programs at the Universities of Wales

Marketing managers lead the business in an effort to understand, attract, and retain customers. Marketing management is a blend of art and science that requires creativity, data and digital media skills to succeed. After learning these skills in the classroom, students will try them out while interacting with a real business.

Studying this course will provide the knowledge and skills necessary for effective, efficient, engaging marketing. Young people are exploring key marketing areas:

  • consumer behavior
  • Marketing communications
  • market research
  • + will create a portfolio that demonstrates a range of desired skills and behaviors in marketing management.

By studying marketing, students will understand the key principles of marketing, management, hone marketing skills by studying topics such as consumer behavior, social media marketing, market research, marketing communications, application development, international marketing.

A successful marketing career requires critical thinking to make well-informed strategic marketing decisions that will impact the real world.

Marketing is one of the most important business functions and perhaps the most important component in determining the profitability of a business. Upon graduation, graduates will have an extensive knowledge base in marketing and management, which, according to marketers, will become the most important knowledge in 5 years:

  • digital marketing
  • branding
  • Marketing communications
  • global, international marketing
  • PR
  • corporate reputation
  • proficiency in a foreign language often used in business (German, Mandarin, French).

A professional marketer is also expected to be creative and have a clear understanding of business objectives.

Career Opportunities for Students in Marketing Programs in Wales

With a Marketing Diploma in Wales, you will be in an excellent position to pursue employment in a wide range of careers, from consulting work to positions in local, national, global organizations.

Whether you want to target multinational agencies such as Accenture Interactive, Ogilvy or McCann, want to see yourself working internally for global brands or even small organizations with a local or UK focus, this degree makes you a strong candidate for any potential employer.

Possible positions:

  • Marketing Manager
  • Social media manager
  • Advertising Account Manager
  • Management Consultant
  • Public Relations Manager.

Get ready for career opportunities in industries such as communications, analytics, content marketing, customer service, influencer relations, and digital optimization.

Where to study marketing in Wales?

One of the leading universities in Wales with the study of marketing and marketing analytics is Bangor University. The university offers a 3-year undergraduate program in Marketing. Students of the course develop skills, knowledge of key strategic, operational aspects of marketing, get an idea of the external marketing environment.

The strategic and operational aspects of marketing include:

  • formulation of marketing strategies
  • managing the marketing function and positioning it in relation to other key business functions
  • advertising and branding
  • customer relationship management
  • information technology applications
  • email marketing.

The program provides coverage of a wider range of business and management subjects, developing knowledge, understanding of organizations, their management, the changing external environment in which they operate.

Graduates will be eligible for an exemption from certain modules of the Chartered Institute of Marketing professional qualifications.

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Egor Eremeev
Current material has been prepared by Egor Eremeev
Education: Westminster University (Business & Management), London.
Egor studied and lived in the UK for 8 years and graduated from the university of Westminster. He is currently the co-founder and the director of business development at Smapse Education and personally visits foreign schools and universities, interviews students studying in those institutions.
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