Traveling to Ireland is hard to imagine without visiting 2 museums - the Guinness Brewery Museum and the Jameson Distillery Museum. Both of these places are close to each other, but “experienced” do not recommend visiting them on the same day. If a brewery is heard by a large number of people due to the mass production of the drink, then the distillery is something more elitist, known to connoisseurs. Someone notes the unusual taste of whiskey brewed according to the Jamesons family recipe, someone is attracted by history, someone is just interested to see how a corporation for the manufacture of one of the best representatives of alcohol in the world grew from a small distillation shop in a small kitchen.
Jameson family business
The 18th century turned out to be extremely poor and hungry in Ireland: the reason was a severe drought. People began to think about how to make money. This served to popularize whiskey: everyone who could began to engage in ferry at home. For several years, production increased from 150 thousand to 3.7 million gallons.
One of the entrepreneurs was John Jameson, a relative of the Scottish Haigov whiskey family, who had a similar business and owned 5 distilleries in Scotland. First, John himself, then his son, then the grandson spent years developing and tasting new recipes. The expected effect was achieved: the kitchen distillation unit was replaced by a full-fledged Bow Street workshop, which had a record-breaking apparatus for the production of 1256 gallons of the drink at that time.
By the middle of the 19th century, Irish whiskey gained the first place in the world market, which contributed to the increased demand for Jameson both in Ireland and in neighboring countries. In 1887, the grandson of the Creator moved production outside the city, buying 2 hectares of land. There are:
- Shops for carpenters, engineers, painters
- Cooper shop.
Despite the fact that the family business met on its way both ups and downs, he managed to become the best in the country.
Personal introduction to the global brand
In order for the brand’s history not to fall into oblivion, it was decided to create a museum. The first thing that meets visitors is the preserved facade of the 18th century. Then the group goes into the building, which will go the whole way of creating whiskey: from malt selection to options for storing finished whiskey and tasting.
Visitors will learn the secret to the brand’s success: why was it lucky for John Jameson, because at that time every second cooked whiskey in the kitchen? It's simple: Jameson, unlike his "colleagues", did not spend revenue, but invested it in the modernization and expansion of the business, although the family lived poorly. This allowed him to achieve success and fame in record time.
Everyone who reaches the end of the tour will be invited to taste several types of whiskey and identify each of them. Regardless of whether you cope with the task or not, in the end you will still receive a diploma of the “Honorary Taster”.
- A visit to the museum is only possible as part of a group led by a guide
- From May to October, on Thursdays and Saturdays, the museum hosts the Whiskey Festival, where you can enjoy not only different types of drinks, but also live folk music
- The Jamesons case was experiencing 2 crises, each time remaining on the brink: the first was the popularization of a blended drink that the family did not consider whiskey, the second was the introduction of Prohibition in the United States - the main market for the drink
- In 2006, 2 million crates of whiskey were sold.
- In 1975, production moved to a new factory, and the old building began to work partly as a workshop, partly as a museum.
The object belongs to museums.